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Want A Wine Just For Men? E&J Gallo Have Just Made One
The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Although wine has a stronger associated with a women's choice of drink, E&J Gallo think that a gap in the market is there for men's wine. The news of this new product follows the announcement that they will be reducing the amount of wine they make in 2009 by offering less wine deals to retailers. Instead they aim to provide more sturdy "reliable" red and white wines that people can buy and know exactly what they will be getting.
The range, called 'Redwood Creek' is aimed at men who are interested in the outdoor lifestyle and aged between 35-65 years old. It will not enter the very active or extreme sports market but will instead look to target those people who like to be” active in nature”.Outdoor pursuits that Gallo has said their new wines are inspired by include fishing, camping, hunting and hiking. They have already created links with the woodland trust, the Tourist Board of California,Riedel Glasses plus the clothing label ‘Regatta’. This kind of business linking technique has paid off the USA and they are hoping it will do in the UK also.
The new wine range includes a Merlot, a Cabernet Sauvignon and one white wine, a Chardonnay. Iain Newell marketing director for Europe has said that the new wine charms the very soul, with a rugged quality and a rich taste. “They will be everything you associate with nature and activity” states Newell, “freshness, passion and full flavours” are all qualities that this wine holds.It seems from early statistics in the States that the long hours and large sums of money that were put into the market research for this venture have been paying off. It's idea that is definitely working.
Why do girls like teasing men?
It's like annoying? Is it releasing female aggression in a passive kind of way?
Because men are stupid enough to go along when they get teased,because they always think that a little more than the teasing will follow.
SKY
Regulatory Meltdown Goes Nuclear: Will Attacks on NRC’s Jaczko Kill Post-Fukushima Upgrades? (Firedoglake)
If you like politics as blood sport, this is great stuff. On the other hand,
if you worry about people, their lives, their health, how their money is spent
and how their government protects their lives, their health and how their
money is spent, well, then, this sucks. If you had been waiting for the three-
month follow-up to the Senate Environment and Public Works committee hearing
on the Fukushima Near-Term Task Force recommendations--the one Sen. Barbara
Boxer (D-CA) promised in August at the last hearing on this issue of vital
importance to US nuclear safety--well, that hearing was yesterday, Thursday,
December 15. . . and whether you watched them or not, you are still waiting.
"RIP to FEMALE EMCEES" Eternia & MoSS - Road to Release EP#11 feat. MC LYTE & JEAN GRAE
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